Introductory Session I

Robert Beerworth, Managing Director, Wiliam

TBA

Paul Slakey, Director Asia Pacific & Latin America, Google

Cloud computing -- or SaaS -- has come a long way, and the final pieces are coming into place to make it a reality for businesses and government organizations. In this presentation we will explore the compelling innovation and economics driving the move to Google Apps and other cloud computing solutions.

TECH RAMP SESSION I

Keynote Presentation
Jason Calacanis, Founder and CEO, Mahalo.com (Sequoia Capital Advisor)

In this fast paced discussion, Calacanis will meditate on the unbalanced and unbridled lives of entrepreneurs that have changed the world.

Mick Liubinskas, Co-Founder, Pollenizer

Mick Liubinskas will walk you through the key principles of what it takes to win in the fast moving, highly competitive web business space. He combines the tornado-like world of Kazaa with his experience working with more than ten startups to show you how to focus on building a strong core utility. Mick examines how even social applications are built with individual value first, then group, and finally community.

TECH RAMP SESSION II

Guided Panel Discussion: The Growth Cycle

Michael McGoogan, Managing Director, Aussie HQ; Tony McGrath, CIO, eWay; Ivan Kaye, Business Strategies International

Getting Out There: Marketing 2.0

Roy Rubin, President, Varien

A commercial open source business on a shoestring? Varien, a leading open source consulting firm, transformed its business by developing Magento, an open source eCommerce platform entirely self-funded. This session will provide insight into the dynamics at play, including the background into such a decision as well as advantages and disadvantages of the self funded route.

Andy Jamieson, Partner and Innovation Director, Switched on Media

Marketing on a startup budget is hard! Learn some simply steps to make the most of your time and money, along with a review of free tools to minimise startup costs and maximise real business returns. Get some practical tips on how to competitively invest your marketing dollars and start making your marketing work for you.

TECH RAMP SESSION III

Panel Discussion: Designing the User Experience

Russ Weakley, Manager, Max Design; Oliver Weidlich, Mobile Usability Specialist, Ideal Interfaces; Pete Ottery, Group Interface Designer, News Digital Media

Phil Morle, Co-Founder, Pollenizer

You've just binned your prototype, brought on a crew of five, had your first server melt down or hired a sales guy and he sold something you don't have. Welcome to the hellish (and common) world of mid-stage-start-ups. Get ready to deal with it. Phil will present some delicious recipes from start-ups that have already burned in Hells Kitchen.

Panel Discussion: What Next? Future Trends

Duncan Riley, Blogging Evangelist, The Inquisitr (former TechCrunch); Robert Beerworth, Managing Director, Wiliam; Phil Morle, Co-Founder, Pollenizer; Mick Liubinskas, Co-Founder, Varien; Gilad Greenbaum, CTO, Hannover Fairs Australia

ENTERPRISE 2.0 SESSION I

Robert Beerworth, Managing Director, Wiliam

Robert Beerworth will discuss and explore ideas and case studies of using Web 2.0 in your business to create new opportunities, competitive advantage and deliver profitability. There’ll be discussion on developing your web 2.0 concept, ideas on how to promote it through to the monetization and the business model.

Hugo Ortega, Principal, Tegatech Australia

The use of a Corporate Blog as an effective means of driving marketing, or promoting ones business is a double edged sword. While Blogs and other Social Networks fudge the line between communication, and exploitation, it is essential to understand the thresholds which exist for both the reader and the writer. In this session Hugo Ortega will share techniques, rules and self imposed regulations for ensuring that your endeavour into virtual networks is an effective one.

ENTERPRISE 2.0 SESSION II

Mike Cannon Brookes, Co-Founder and CEO, Atlassian

Adoption of wikis within the enterprise is about more than tools. This session show practical, real-world examples of how people, process and technology must combine to make your enterprise's wiki successful.

Nathan Wallace, Associate Director, Information Technology Janssen-Cilag

TBA

ENTERPRISE 2.0 SESSION III

Dr. Sridhar Vembu, Founder & CEO, Zoho

Web applications are not merely desktop applications ported to run in a browser. This presentation will address how web 2.0 technologies power the next generation of collaborative applications for business and enterprise use. These applications bridge the gap between loosely structured documents and highly structured database information, resulting in surprising capabilities that go well beyond what is possible in the traditional document-centric desktop paradigm.

Todd Lewis, Marketing Manager, Asia Pacific, Citrix Online

We are entering a new global economy that is connected 24/7. The next generation of small businesses must be prepared to operate in the global economy in order to stay competitive.

Todd Lewis will define and discuss the Net Generation SMB, a new generation of small business that works around the limitations of staff, time and geography by leveraging on-demand business applications.

Peter Cooper, CEO, Director & Co-Founder, Saasu.com

Are you ready for the Saas Ecosystem? Is it ready for you? What is it? Will your competitors use it to gain unique advantage? Will you? What is the centre of your saas ecosystem? Sales, Operations, Channels, Finance? Strategies for optimal implementation and return on investment from a commercial and innovation perspective. A unique global perspective with recent examples and timely practical tips.

Craig Deveson, CEO & Founder, Devnet

There is a shift coming to "cloud computing" where users will store their files and applications online instead of on their local computers and hard drives. Recently Dr Schmidt has described the cloud concept as akin to having banks manage your money rather than you manage your money. This will have a profound consumers and business. Google can be thought of as a giant information utility but a consumer focused and innovative one. His cross section of development of the internet in marketing, practical tools and case studies will combine to give you a thorough understanding of how the internet and your business strategies work together to achieve your goals today and tomorrow.

SESSION IV

Competition: Six Best Aussie Business 2.0 Startups

Judges: Jason Calacanis, Duncan Riley, Robert Beerworth, Mike Cannon-Brookes, Justin Davies